We caught up with some well known (and frequently published) designers to get their two cents on being published! Please welcome Kelly Goree and Kathleen Summers to the Little Light Studio Blog today!
Between them they have had over 600 projects published in paper crafting publications. You read that right. SIX HUNDRED. Now, I consider myself pretty well versed in the whole submitting to magazines thing, and I've had like, twenty things published. So let's call them EXPERTS, shall we?
I (Kayla Aimee) will be contributing to this little interview as well because I'm very important. I have many leather-bound books and my apartment smells of rich mahogany. Just kidding. That's just a quote from a movie. I only wish I was important. But I do have some things I want to share that I learned from those twenty odd pages I had published (seriously, SIX HUNDRED?!)
We'll be visiting with them again later in the series when we explore the Design Team side of the crafting industry! For now, let's find out what tips and tricks they have up their sleeves for submitting projects to craft magazines!
LLS asks: What is your best piece of advice for someone trying to get published for the first time?
Kelly answers: First and foremost I would encourage you to get good images of your projects! It sounds so very basic, but I can tell you there are a good number of people who don't do this and it's distracting to see distorted, poorly exposed or colored images, images with no photos, or images with glare submitted for any type of serious consideration. I would even go so far as to say that those types of images are just eliminated from consideration all together no matter how wonderful the project might be as usually the initial sorting phase is very quick given the volume of submissions that can be received.
Kathleen agrees and says: This is important on two levels. Firstly, are the photos on your scrapbook layout of good quality? Look at the photos of the projects already published and notice the quality of the photographs. You could be an incredibly talented scrapbooker and crafter, but if your photographs don't meet "publish-worthy" standards, your projects will be passed over. Secondly, make sure the image of the project you are submitting is fabulous quality too! Editors want to see how your project will make their article shine and if your picture is dark, unclear, off center, etc, it will make it more difficult for the editor to see its potential.
(LLS interrupts the interview to say that we totally agree with Kelly and Kathleen. See our tips and tricks for photographing your projects!)
Kelly says: Also, in my submission I'd include a brief description about why my project fits the call that the magazine has posted or why it is special (for a general submission) so that they know *my* submission was tailored just for them.
LLS asks: What is the most important thing to remember when composing your submission email?
Kathleen answers: Follow the requirements. First, make sure you are following the basic requirements for that publication. Is there a maximum filesize? Know what "pixels" and "dpi" mean. Pay attention to specific call requirements too. Don't waste an editor's time submitting something that doesn't really apply and think "maybe the editor will go for it". Include all the information that is requested in the call description. If a supply list is asked for, take the time to include a complete supply list.
Kelly agrees and says: It's also vital to make sure that once you get a good photo of your project to size it large enough to show the details but not so large that it bogs down a company's email system (keep in mind they can truly received hundreds of submissions for just one call). A good rule of thumb is a 6"x6" image saved at 72 dpi and 100K though quite a few companies take images up to 500K.
(LLS interrupts again. We have a bad habit of that. Unsure how to re-size the photos of your project? We'll be addressing that in the next portion of the series!)
LLS asks: How do you keep track of your submissions? Do you have any special system?
Kelly answers: Not as well as I should unfortunately and to be honest, my submissions these days aren't what they once were. My system is pretty simple. I use Gmail as my email account and when I submit, I tag each of the emails with "submission." Then I can look at one glance all the emails that I have submitted and know to whom I've sent them simply by clicking on that tag.
KA says: I do the same thing as Kelly. I also keep an excel document for items that get picked up where I list the name of the layout, magazine that picked it up, payment amount,date due and date mailed. That way I know what is out at any given time and who to contact if my page doesn't come back in a timely manner!
LLS asks: What piece of advice would you give a new submitter about the overall submission process?
Kathleen says: Submit and forget. Get in the habit of not searching out if publication requests have gone out or not. It can get too discouraging to know every time something of yours did NOT get chosen because the rejections definitely happen more often than the acceptances. If you "submit and forget" properly, it is such a fun surprise when you finally do get a request for publication!
LLS asks: What is something you didn't know about the publishing process until after you had a project picked up by a magazine?
KA says: Oh! I'll take this one! I have two answers.
First, the turn around time is really quick. Most editors want you to box up and ship out your project within a week of asking for it, and sometimes even sooner. By the way, we'll talk about how to package your project for shipping a little later in the series.
Second, sometimes after you've been published a few times an editor will contact you for an assignment. This is why you want to make sure that you are VERY professional when submitting and are easy to work with! On occassion the magazine will add in a last minute article or change and not have time to put out a large call, so they will ask someone they know can create a specific type of page for them in a very short amount of time. Following these tips can help get you on the short list!
No wait, I have three answers! Finally, a magazine sometimes needs to showcase a specific product or technique and may ask you to make changes to your design! This has happened to me before- click here to see the before and after of a layout that a magazine asked me to make changes to before publishing
A huge thanks to Kathleen and Kelly for taking the time to answer our questions! Next up in the series? DESIGN TEAM INFORMATION! Also, I know we have some new readers from Betty Bee's Buzz! We hope you enjoy the series and other free tutorials here at Little Light Studio!
Kelly Goree lives in the beautiful horse country of Kentucky with her husband of more than 13 years and her three rambunctious boys. She was introduced to scrapbooking in early 2000 just after her oldest son was born and it quickly became a favorite hobby then all-out passion. She'll tell you if she's not out chasing her boys, you can find her scrapping!
Kelly is currently a full-time staff designer and international instructor for BasicGrey where she is a driving force in designing work for classes, trade shows, catalogs, and special events. In 2006 she had the honor of being a Memory Makers Master and has over 500 published works that can been seen in the pages of Creating Keepsakes, Better Homes & Garden's Scrapbooks Etc., Scrapbook Trends, Paper Trends, Scrapbook & Cards Today and other scrapbooking and paper arts publications.

Kathleen lives in California with her husband and three children and has been practicing "safe-scrapping" since late 2001. While she paper scrapped for years, she is now exclusively a digital scrapbooker. Kathleen has been published over 100 times in print publications including Creating Keepsakes, Scrapbooks etc, Scrapbook Trends, and Memory Makers, as well as magazines in Australia, New Zealand, and the UK.